Small Fish Business Coaching with Jon Dale
Small Fish Business Coaching is led by business coach Jon Dale, who has run Small Fish since 2006 and focuses on trade and construction businesses. Through the Tradies Toolbox Coaching Program, Jon helps trade business owners in Australia and New Zealand step up from tradie to businessperson, with strategy, training and coaching.
What Small Fish Business Coaching offers
- The Tradies Toolbox Coaching Program: strategy, training and coaching
- One-on-one coaching sessions with Jon
- Group coaching calls with other trade business owners
- Video training and progress tracked through your numbers
- Toolbox Talk podcast and free resources for trade business owners
About Jon and Small Fish Business Coaching
Jon Dale founded Small Fish Business Coaching in 2006 and has built it around one kind of client: trade and construction businesses. His message to tradies is simple: “Your business needs you to be a Businessperson not just a Tradie.”
Small Fish says it’s trusted by more than 100 Aussie trade and construction businesses. Its clients include electrical and air conditioning businesses, alongside builders, plumbers, roofers, carpenters and concreters. Jon coaches owners across Sydney, Brisbane, Melbourne, the Gold Coast, Perth, Adelaide, Canberra and New Zealand.
The Tradies Toolbox Coaching Program
Jon’s flagship program is built on three parts:
- Strategy: a clear plan for where the business is going
- Training: video training and one-on-one sessions on running a trade business
- Coaching: group coaching calls and one-on-one coaching, with progress tracked through your numbers
Getting started takes three steps: a short call to check it’s a fit, a one-hour strategy session over Zoom, then onboarding.
Jon also hosts the Toolbox Talk podcast and shares free guides and videos for trade business owners. You can find all of it, and book a call, on the Small Fish website.
Why we partner with Jon
Jon’s coaching and TradieTally are built on the same idea: a trade business only grows when the owner knows their numbers. Jon helps you step out of the tools and run the business. TradieTally gives you the numbers to do it: estimating priced for profit on your real numbers, not guessing, a charge-out rate built from your real costs, and job management that shows whether every job made money.
If you’re working with Jon, set TradieTally up as part of your plan, so the targets you set together show up on every quote and every job.
How Small Fish Business Coaching helps trade businesses
- Move from working in the business to working on it
- Coaching built around trade and construction businesses, including electrical and HVAC
- A clear plan, accountability and the numbers to measure progress
- Pair it with TradieTally so every job is priced for profit on your real numbers
Visit smallfish.com.au for their full services, pricing and how to get in touch.
Small Fish Business Coaching: FAQs
Who is Jon Dale from Small Fish Business Coaching?
Jon Dale is the founder and business coach behind Small Fish Business Coaching, which he started in 2006. He chose to focus on trade businesses and coaches owners across Australia and New Zealand through the Tradies Toolbox Coaching Program.
What is the Tradies Toolbox Coaching Program?
It is Small Fish's flagship program for trade business owners, built on three parts: strategy, training and coaching. It combines video training, one-on-one sessions, group coaching calls and progress tracked through your business numbers.
How do I get started with Small Fish Business Coaching?
Start with a short call to check you are a good fit, then a one-hour strategy session over Zoom, then onboarding. You can book through the Small Fish website at smallfish.com.au.
How does business coaching work alongside TradieTally?
Coaching gives you the plan and the accountability; TradieTally gives you the numbers. Your charge-out rate is built from real running costs, every quote shows the profit before you send it, and each job is tracked budget vs actual, so you and your coach can see exactly where the business makes money.
Stop quoting at the kitchen table.
Price every job from your real costs, see the profit before you hit send, and run the whole job from one app. Built by a sparky for electricians, security techs and A/C contractors.